CITIA: Predictably Irrational by Dan Ariely app for iPhone and iPad

Citia makes books easier to read — and more delightful.

We extract a book’s best ideas, serve up each on its own digital card, and let you read in any order you like. These “idea cards” live in a 3D interface that lets you discover and explore new concepts. Share each one with anyone you like, any way you like.

Citia apps are built for high-velocity reading and high-quality comprehension — they’re tuned for modern media consumers. If your reading habits move faster than your books, you’ll love Citia.

*Optimized for iPhone 4S/5 and iPad 2 and later*

ABOUT “PREDICTABLY IRRATIONAL”:
When we make decisions we think we’re in control, making rational choices. But are we?

Entertaining and surprising, Dan Ariely’s New York Times’ bestseller unmasks the subtle but powerful tricks our minds play on us. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. These misguided behaviors are neither random nor senseless. They’re systematic and predictable — making us predictably irrational.

“Sly and lucid... ‘Predictably Irrational’ is a far more revolutionary book than its unthreatening manner lets on.” (New York Times Book Review)

“Surprisingly entertaining….Ariely’s book makes economics and the strange happenings of the human mind fun.” (USA Today)

“A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.” (Time magazine)

“A taxonomy of financial folly.” (The New Yorker)

PRAISE FOR CITIA:
“Digitization has changed the book, and now Citia is providing a new and logical way to read it. I can’t wait to dive into the stacks.”
—Steven Heller, professor at New York’s School of Visual Arts, book author, and columnist for the New York Review of Books.

“May revolutionize electronic publishing as we know it.”
—John Maeda, President of the Rhode Island School of Design and Associate Director of research at MIT’s Media Lab.

“Absolutely love it. I think the underlying idea is brilliant.”
—Steven Pinker, Harvard professor and author of Better Angels of Our Nature

ABOUT CITIA:
Citia helps important ideas travel farther, faster. We reorganize books onto virtual index cards. Each “idea card” lives in a 3D interface that lets readers explore new concepts.

Citia’s cards free ebooks from paginated, linear constraints. Designed for the touchscreen, the app offers intuitive navigation and cards that can be emailed, tweeted, or posted to Facebook or LinkedIn.

Citia has partnerships with major publishers including Penguin, HarperCollins, Hachette, O’Reilly, and Perseus.

“I started the company because our media haven’t evolved as quickly as our hardware — or our habits,” says Citia founder and CEO Linda Holliday. “Today’s ebooks are simply digitized versions of what’s been around since Gutenberg. This is the moment when reading can be truly reinvented for new devices — made smarter, more visual, more social, and more fun.”

Website: citia.com